Tuesday, March 31, 2015

My New Adventure: Starting My Own Brand!!

Hello everyone!

I hope your Tuesday is going great so far. I know today is not my normal blogging day but I wanted to make up for the few weeks of no posting. I'm definitely back in the saddle where blogging is concerned.

I have started a new journey that I would like to share with all of you. I decided to finally take the steps towards accomplishing one of my biggest dreams in life....to start my own cosmetic line. Yes! My very own brand!! I'm so excited :)

I have been a lover of all things makeup including nail polish for so many years and I'm sure that's evident with this blog and my YouTube beauty channel. While working in the cosmetic industry for a major cosmetics company a few years back; I realized how deep my love for makeup truly went. Being surrounded by makeup in my beauty studio makes me very happy so with that love and passion I decided that I was going to pursue my dream.  

I'm started my brand very small with nail polish. This girl loves her some nail polish! I do have an insane nail polish stash which I'm happy to report that I've downsized to a more manageable collection! I can happily say that I am no longer hanging onto bottles for the sake of having tons of bottles to look at.

My brand is called Girlosity Cosmetics and it was launched March 2015! My product line includes five handcrafted nail polishes. I decided to go down the indie avenue for my brand for many different reasons. Firstly, I like to be hands-on on every aspect of my business and product. I'm not one to pay for private labeling in order to kick start my business. Secondly, indie nail polishes are truly unique and are labors of love. The complexity and creativity surrounding all things indie polish is so different from mainstream nail polish brands. I love having the ability to create whatever I want and knowing that there isn't a dupe for my creation. Thirdly, stepping into the indie business arena allows me to have complete control over everything (i.e. polish colors, makeup products, launch dates, sales, marketing, etc.) and the direction in which my company takes. The makeup aspect won't happen for a few years since that part is much more intricate and requires a lot of time and planning. Stay tuned for that part!

Let's get into the colors....woohoo!!!

❈ Girlosity Cosmetics ❈

Luscious Lavender~ A soft pale lavender color with ultra fine holographic glitters. My macro lens has a hard time capturing such ultra fine glitter particles. The holo glitter is so fine that it's as if tinker bell came and dropped some magical dust into my batch! Luscious Lavender is so delicately elegant and a definite go-to for spring and summer.

Opal~A glitter topper that gives such a beautiful multidimensional look on the nails. This glitter polish is full of different sized iridescent glitters, color shifting shreds and flakies. It's a great look on natural nails but can be intensified worn over base colors as shown above. 

Pastel Dreams~ A creamy white crelly base full of pastel colored glitters in many different sizes. A crelly base is a little more opaque than jelly formulas that simply tint the nail a specific color but thinner than fully opaque polishes. The opacity can definitely be increased with additional coats. I would recommend 2 to 3 coats to achieve the look in the photo above.

Heavenly Holo~ a holographic glitter topper that give the most gorgeous prismatic look to the nails. The photo above shows this applied to natural nails (3 thin coats) but it can look more intense over darker base colors. It's like having a rainbow effect on your nails! Who wouldn't love that?!

Field of Blues~ I'd like to say this one captures springtime in a bottle. It's full of different shades of blue glitters with holographic glitters and scattered white daisies for spring. Photo above shows this on natural nails with 2 thin coats. Field of Blues can be worn as shown or over any neutral base color. It'll work great as an accent nail too.

So there you have it, those are my first five handcrafted nail lacquers! I have full size (15ml) and mini size (5ml) available in limited quantities on my Etsy shop. If you would like to see more photos and order these before they're gone, click here ----->  http://www.etsy.com/shop/girlositycosmetics

I'm so glad that I'm finally sharing this new journey with you. I hope you enjoyed this peek into another side of my life. I certainly hope you'll join me for the ride!

*Other ways to connect with Girlosity Cosmetics

Twitter |  @GirlosityCo
Instagram |  @GirlosityCosmetics
Facebook |  http://goo.gl/EjEeG6

*Follow Girlosity Cosmetics through social media to stay up to date on upcoming collection launches, sales, freebies and much more :)

Want to see my YouTube beauty videos? click here

Thank you for taking the time to read and for your continued support ❤︎ 


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